About us

Built for how
business moves now.

Twelve 12 is a senior-led creative collective designed to connect strategy, content, digital experiences, and visual production without the drag of a traditional agency structure.

Our operating model

One clear direction. The right expertise around it.

Modern brands need range, speed, and consistency at the same time. We build focused teams around each business challenge, keep senior leaders close to the work, and carry one strategic throughline from the first decision to the final execution.

The people at the center

Senior-led.
Hands-on.

The people shaping the strategy are also accountable for the work. Trusted specialists expand the team when the brief requires additional depth.

01

Cat Frias

Founder & Creative Director

Cat leads the collective’s creative vision, shaping how strategy becomes a clear, compelling market presence. With deep expertise in brand narrative, messaging, editorial systems, and high-consideration content, she brings rigor to complex ideas and turns them into connected experiences built to earn attention, trust, and action.

  • Creative direction
  • Brand narrative
  • Messaging + editorial systems
02

Nick Acevedo

Director of Visual Production

Nick leads the visual expression of the work across photography, film, animation, and image-making. He combines technical command with a sharp editorial eye, building visual systems that carry an idea with clarity, atmosphere, and distinction across every format and channel.

  • Visual direction
  • Film + photography
  • Animation + image-making

Why a collective?

Flexible by structure.
Consistent by design.

Our model scales around the work rather than forcing every client through the same team. That creates sharper expertise, fewer handoffs, clearer accountability, and the flexibility to support one focused initiative or an evolving creative program.

  • Direct access to senior talent
  • Specialists matched to the brief
  • One coordinated creative direction
  • Flexible project or ongoing support
Work with the collective